Thursday, January 21, 2010

The Do's and Don't of Leads

I have learned a lot of things about what makes a lead good or bad, however there are still many things I need to learn or could improve on. One of the "Dos" in creating a good lead, I have learned is to make it short and to the point. When your lead begins repeating itself or getting to wordy, this is when you run the risk of creating a bad lead which is a big "don't". You need to keep it interesting, and something that will make the viewer continue reading.

Also you want to make sure your lead is easy enough for a fifth grader to follow. You need to make sure your lead is clear and concise. So you don't want to go nuts with your thesaurus on this because bigger words can have the effect to turn readers away.

These are a few of the things I have learned thus far, this is just the beginning there is much more to learn.

1 comment:

  1. Grade: 8.5/10
    Mistakes
    • Should be too not to in the third sentence
    • Should be "effect of turning" instead of "effect to turn"
    • Run-on sentence should have been broken up into three: "These are a few of the things I have learned thus far, this is just the beginning there is much more to learn."

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